Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
The more accurate words, page titles and the right structure of URLs are used in the search engine will improve the search times and can be rated in the top then could gain the opportunity to grasp audiences eyes and then raise the click times and eventually have a positive result of advertising purpose.
How to start to take the advantage of SEO? Have a look at Google Search Engine Optimization: Starter Guide
Laura Xiong 
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